The funding agency for grassroots sport is to triple the amount of money it invests in tackling inactivity.
In a new strategy, Sport England will spend £250m over four years as it targets the 28% of people who do less than 30 minutes of exercise per week.There will be a shift in emphasis towards the least active groups: typically women, the disabled and those from low socio-economic backgrounds. It will also dedicate funding to children from the age of five. Previously, Sport England has focused on helping youngsters from the age of 14. As part of its new strategy, it will invest up to £30m on a plan to increase the number of volunteers in grassroots sport.The organisation is also looking to work with a broader ranger of partners, with less money going to national governing bodies (NGBs).Jennie Price, Sport England chief executive, said: “In the next four years, we’re going to dedicate more time, expertise and more than £250m to tackling inactivity.”We will be the single largest national investor in projects for people to whom sport and physical activity is a distant thought, or not even on their radar.” More
